Better than fair

Fair’s fair, right?

At least, that’s what we thought, when Tradewinds started forty-odd years ago. And when you buy fair trade, you’re expecting it’s a fairer way to get the cuppa into the cup. The thing is, even though fair trade has hit the big time, fairness itself remains somewhat elusive.

That’s why at Tradewinds we like to keep things simple. Labels and logos are all very well, but we’re far more interested in the facts:

  1. We put people before profits. We know our producer partners by name and respect their choices as if they were our own.
  2. We think laterally about business. If there’s a better way to benefit producers or structure agreements, we’ll give it a go.
  3. We’re ambitious: we commit to communities for the long haul, measuring our success in terms of social change, not shipments. 

Because as far as we’re concerned, when it comes to trade, ‘fair’ is not ‘fair enough’.

Join Tradewinds tea and coffee in building relationships, trade justice and social change.


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