Better than fair
At Tradewinds we like to keep things simple. Labels and logos are all very well, but we’re far more interested in the facts:
- We put people before profits. We know our producer partners by name and respect their choices as if they were our own.
- We think laterally about business. If there’s a better way to benefit producers or structure agreements, we’ll give it a go.
- We’re ambitious: we commit to communities for the long haul, measuring our success in terms of social change, not shipments.